Brand, Branding and Marketing in the Real World
A short guide for people who have a […]
How do clients disrupt PR pitches? Technique 3 “The Explosion”
What do clients do to separate the skilled PR practitioners […]
Client tricks to disrupt pitches #2 – the no-meal meal
Clients are increasingly using tricks to disrupt well-honed pitch processes, […]
Why Your Proposal Shouldn’t Start with Credentials (and What to Do Instead)
In competitive PR and professional services pitches, proposals often begin […]
Two questions you need to answer to win a pitch
So if you have been reading anything of mine, you […]
Grow the hard way – don’t look for rabbits to pull from a hat
Companies don’t grow in a smooth, linear manner. Those that […]
Tricks clients play in pitches – The Comfy Sofa.
The comfy sofa trick
Some clients use tricks to test you […]
How do you win business when potential clients are behaving badly, and competitors are low-balling rates?
Believe me, I know how hard it is right now. […]
Experiential Marketing
The Business of Test Drives
So, you have created a promising […]
Marketing: A Cost or an Investment?
Why treat one like the other?
Ask most agency owners if […]