Brand, Branding and Marketing in the Real World
A short guide for people who have a business to run
There is a minor industry sustained almost entirely by arguing about the difference between “brand”, “branding” and “marketing”. It is not, on the […]
Your P&L is lying to you
Your P&L is lying to you
Seven forward-looking numbers every founder of a small UK PR firm should be running the business on — and why most of them aren’t.
You have built […]
Your Leadership Style Must Change as Your Business Grows
If you’re leading your PR firm today the same way you led it at the start, you’re not being “consistent”. You’re being the bottleneck.
PR agencies don’t fail because founders lack talent. They fail because founders keep using […]
Selling Your Business – Who Does What
So you have decided to sell your business, and you have to hire a whole bunch of professionals to help you do that.
So let me take you through who they are and what they do.
However, before you […]
How do clients disrupt PR pitches? Technique 3 “The Explosion”
What do clients do to separate the skilled PR practitioners from the slick pitchers
As agencies become more and more skilled in the art and science of pitching, so clients are developing techniques to disrupt pitches, in order […]
Client tricks to disrupt pitches #2 – the no-meal meal
Clients are increasingly using tricks to disrupt well-honed pitch processes, in order to differentiate between those who are just great at pitching, from those who are actually great.
This one happens over a “working lunch” or “working […]