Brand, Branding and Marketing in the Real World
A short guide for people who have a business to [...]
Your P&L is lying to you
Your P&L is lying to you Seven forward-looking numbers every [...]
Your Leadership Style Must Change as Your Business Grows
If you’re leading your PR firm today the same way [...]
Selling Your Business – Who Does What
So you have decided to sell your business, and you [...]
How do clients disrupt PR pitches? Technique 3 “The Explosion”
What do clients do to separate the skilled PR practitioners [...]
Client tricks to disrupt pitches #2 – the no-meal meal
Clients are increasingly using tricks to disrupt well-honed pitch [...]
The Three Numbers Every PR Firm Must Know
The Three Numbers Every PR Agency Must Know: 60, [...]
Why Your Proposal Shouldn’t Start with Credentials (and What to Do Instead)
In competitive PR and professional services pitches, proposals often [...]
Two questions you need to answer to win a pitch
So if you have been reading anything of mine, [...]
Grow the hard way – don’t look for rabbits to pull from a hat
Companies don’t grow in a smooth, linear manner. Those [...]