How do clients disrupt PR pitches? Technique 3 “The Explosion”
What do clients do to separate the skilled PR practitioners […]
Client tricks to disrupt pitches #2 – the no-meal meal
Clients are increasingly using tricks to disrupt well-honed pitch processes, […]
Why Your Proposal Shouldn’t Start with Credentials (and What to Do Instead)
In competitive PR and professional services pitches, proposals often begin […]
Two questions you need to answer to win a pitch
So if you have been reading anything of mine, you […]
The difference between a risk and a rabbit.
Companies don’t grow in a smooth, linear manner. Those that […]
Tricks clients play in pitches 1.
The comfy sofa trick
Some clients use tricks to test you […]