What is the single hardest decision to take, in running your firm?
I’m often told it is to do with firing staff, or parting ways with a co-founder. Or maybe it’s taking the difficult decision to fire a client, or decline a re-pitch? Or deciding whether or not to […]
Experiential Marketing
The Business of Test Drives
So, you have created a promising pipeline of prospects; people who align with your commercial strategy and have, at least, a passing interest in what you offer. The next challenge is to warm […]
Marketing: A Cost or an Investment?
Why treat one like the other?
Ask most agency owners if marketing is an investment or a cost, and they’ll nod wisely, say “investment”, then promptly treat it like a cost. This is an error. If you want […]
The Shareholder Agreement
An invaluable legal “just in case” document
Setting up a business partnership is rather like entering a marriage—replete with heady highs, inevitable lows, the occasional misunderstanding, and, predictably, a rocky patch. Hence, a Shareholder Agreement is not merely […]
Selling Your Firm: Three Ways to Alienate a Buyer
And one way to kill the deal
Having decided to sell your firm, you set about drafting the Information Memorandum. In doing so, you are struck by a revelation: the business you have built is not merely successful, […]
If You Are Selling Your Business, Shareholder Registers Matter
And why you should probably check yours today
Imagine a classroom where the teacher glances around and realises something is amiss. Half the pupils shouldn’t be there, and half of those who should are mysteriously absent. Lessons are […]