How do clients disrupt PR pitches? Technique 3 “The Explosion”
What do clients do to separate the skilled PR practitioners [...]
Client tricks to disrupt pitches #2 – the no-meal meal
Clients are increasingly using tricks to disrupt well-honed pitch [...]
The Three Numbers Every PR Firm Must Know
The Three Numbers Every PR Agency Must Know: 60, [...]
Why Your Proposal Shouldn’t Start with Credentials (and What to Do Instead)
In competitive PR and professional services pitches, proposals often [...]
Two questions you need to answer to win a pitch
So if you have been reading anything of mine, [...]
The difference between a risk and a rabbit.
Companies don’t grow in a smooth, linear manner. Those [...]
When Do You Lose Clients—and What Does That Tell You?
Losing clients is as inevitable as a British summer [...]
The Third Leap
You’ve started a business and sold it. Now comes [...]
Tricks clients play in pitches 1.
The comfy sofa trick Some clients use tricks to [...]
How do you win business when potential clients are behaving badly, and competitors are low-balling rates?
Believe me, I know how hard it is right [...]